Indian artists' global streams grew more than 2,000% in four years
Spotify's international streams of Indian artists grew more than 2,000% between 2019 and 2023, and Indian artists picked up 11.2 billion first-time listens globally in 2024 alone.
Spotify's international streams of Indian artists grew more than 2,000% between 2019 and 2023, and Indian artists picked up 11.2 billion first-time listens globally in 2024 alone.
The domestic market is compounding too: India's music industry is on track to cross ₹7,800 crore in 2026, growing at roughly 13.4% a year, with more than 450 music-tech companies now building here.
Globally, AI is reshaping how music gets made and produced, and Asia-Pacific is tipped to be the fastest-growing region for that shift through the rest of the decade.
India is no longer catching up to the global music market. It is being streamed into it.
